The Socks that Save Wild Tigers
We collaborated with the World Wildlife Fund (WWF) and created the Socks That Save Wild Tigers collection to help bring awareness to global tiger conservation efforts. This is the story behind that collection.
People have respected and celebrated tigers for centuries, but at the same time these majestic creatures are hunted, poached and on the verge of extinction. The habitats that they live in have also been destroyed and completely taken over by humans, and as a result the range that tigers currently live in is only 5% of what it used to be.
We’re now at a point where we may find ourselves in a world without tigers. That’s why we stepped up to create a collection that can spark conversations about tigers to create a positive change for their future.
Ferocious, iconic… and totally adorable!
Tigers are such symbolic beasts, it’s pretty likely that you’ve seen one this past week. We see them in our comic books, on our cereal boxes and in our movies. There are so many different faces of the tiger, and the same animal that’s a fierce predator also has adorable plushie designs made of it.
We wanted the Wild Tiger sock to show exactly that. We created a pattern that featured the dual faces of the tiger: the adorable cuddly side, and its serious and intimidating side!
Saving wild tigers, one step at a time
The World Wildlife Fund (WWF) is our non-profit partner for the Socks That Save Wild Tigers collection. They are the world’s leading conservation organization working in nearly 100 countries to tackle the most pressing issues at the intersection of nature, people, and climate.
Through their TX2 initiative, the WWF and their partners conduct extensive studies on tiger sites, and develop plans to make the protected sites conducive for repopulation. A part of the initiative includes managing conflicts between humans and animals, through initiatives like creating tiger corridors that allow safe passage for tigers between their habitats.
To help secure a future for wild tigers, Talking Toes donates 12% of the gross profits from the Socks That Save Wild Tigers collection to WWF-Singapore to help support their TX2 initiative.
